About Us

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company, as a team and serves the standard against which we weigh our actions and decisions. Difficult to achieve however to continue to strive to achieve the maximum we can. To be amongst the Top 5 brands / company in our field in India by 2020

Our Vision

Being first class suppliers of the finest quality of products, we excel in our endeavour to deliver a consistently high level of customer care and bring to our valued customers quality products. We constantly seek growth, improvement and satisfaction and believe that our foundation is built on the support of our valued customers and dedicated team of people committed to meeting & exceeding the high demands of our customers worldwide.Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Portfolio: Bring to the world a portfolio of quality food products that anticipate and satisfy people's desires and needs.
  • Partners: Nurture a winning network of customers and suppliers.
  • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • Profit: Maximize long-term return on our capital. This we can do by tapping different geographies, having good supplier base, strong buyer base and also basket of items which we can promote.
  • Productivity: Be a highly effective, lean and fast-moving organization.

Focus on the Market

  • Focus on needs of our consumers, customers and partners
  • Get out into the market and listen, observe and learn
  • Possess a world view
  • Focus on execution in the marketplace every day


  • Professionalism and Integrity at all levels.
  • Commitment and dedication to act in the best interests of our customers in terms of providing competitive price, quality, prompt delivery at all times.
  • We focus on building long term relationships with our customers.
  • We believe in providing a diverse range of quality products and services to meet the international standards.
  • Periodical and systematic review of our business helps our business activities to grow rapidly adapting to the recent market trend and forces.
  • Transparency in all our dealings.
  • We believe in Team Work.
  • Free flow of information and communication at all levels with our customers.
  • Understanding and meeting the needs of our present and future customers.
  • Planning and Accountability by following systems and procedures.
Our Product Range